This article was interesting to me because it shows that when people in the community come together for a good cause other people will follow. In this article Doernbecher Children's Hospital air's live on the radio; broadcasting many interviews of patients and their unique stories. This gives the listener's a chance to hear the good that Doernbecher is doing and encourages them to call in and make a donation. Burger King donated $52,000 that day.
I think that this idea is a good way to get stories out there; not many people look for the news updates, but being able to listen to a heart harming story from a young child who's life has been changed by an organization while you are driving to work is a good way to make you want to help out and make a difference. It makes you ask yourself what are you doing to make a difference.
Do you think the donation from burger king was a spontaneous one like so many of those who call in during this event, or do you think that they had been planning to make a contribution to this event prior to it being held? And also, does hearing that a company has given so much to an organization make you feel more comfortable to be their customer and make you want to hel support them by giving them business?
I think it is just a marketing scheme from Burger King. It's just the same as tobacco companies donating to children hospitals and to cancer clinics.
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